Privacy Policy
Effective Date: April 15, 2026
EcoFabric Trace™ (“we”, “our”, “us”) is committed to protecting your privacy and handling your personal information in a transparent and secure manner.
This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our website and services.
1. Information We Collect
We collect different types of information depending on how you interact with our website and platform.
Personal Information
We may collect personal details such as your name, email address, company name, job title, and contact information when you submit forms, request Early Access, download resources, subscribe to updates, or contact us.
Usage Data
We automatically collect certain information about how you use our website, including your IP address, browser type, pages visited, and time spent on pages. This helps us understand user behaviour and improve performance.
Business and Supply Chain Data
If you use the EcoFabricTrace platform, we may process product data, supply chain information, and compliance-related data provided by you or your organisation.
2. How We Use Your Information
We use your information to operate and improve our services, respond to enquiries, process Early Access applications, and communicate relevant updates.
We may also use data to enhance platform functionality, analyse website performance, and meet legal or regulatory obligations.
3. Legal Basis for Processing
Where applicable under data protection laws such as GDPR, we process personal data based on consent, contractual necessity, legal obligations, and legitimate business interests.
4. Data Processing and Platform Use
Data Ownership
You retain ownership of all business, product, and supply chain data submitted to the EcoFabricTrace platform. We do not claim ownership of your data.
Controller and Processor Roles
EcoFabricTrace acts as a data controller when handling personal information collected through the website, such as contact forms and subscriptions.
When processing supply chain and product data on behalf of customers, EcoFabricTrace acts as a data processor in accordance with customer instructions and agreements.
Use of Platform Data
Platform data is processed to structure supply chain information, generate Digital Product Passports, support compliance workflows, and improve system performance.
Standards and Verification Frameworks
EcoFabricTrace aligns with global standards such as GS1 (including GTIN and EPCIS) and may integrate with third-party verification providers like Bureau Veritas. Data shared with such frameworks is limited to what is necessary for validation, compliance, and reporting.
5. How We Share Information
We do not sell your personal information.
We may share information with trusted service providers that support our operations, such as hosting, analytics, and CRM platforms. Where required, we may also share data with verification partners or regulatory authorities.
All third parties are required to handle your data securely and in accordance with applicable laws.
6. Data Security
We implement appropriate technical and organisational measures to protect your information, including secure storage, access controls, and encryption where applicable.
While we take reasonable steps to protect your data, no system can be guaranteed to be completely secure.
7. Data Retention
We retain personal and business data only for as long as necessary to provide our services, comply with legal obligations, and resolve disputes.
8. Your Rights
Depending on your location, you may have rights regarding your personal data, including the right to access, correct, or delete your information, object to certain processing activities, and withdraw consent where applicable.
To exercise your rights, please contact us.
9. Cookies and Tracking
We use cookies and similar technologies to improve website functionality, analyse traffic, and enhance user experience. You can manage cookie preferences through your browser settings.
10. International Data Transfers
Your data may be processed in countries outside your jurisdiction. Where this occurs, we ensure appropriate safeguards are in place to protect your information.
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.
12. Updates to This Policy
We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated effective date.
13. Contact Us
EcoFabric Trace™
https://ecofabrictrace.io/contact